4. coffee is an industry
specialty coffee, the C market, how coffee is bought + sold, and transparency
Defining "industry" + "supply chain"
Defining "market"
What makes these things work?
Class objectives
Defining the C Market
Supply + Demand
The C Market is a futures market
Price discovery
C Market + Specialty Coffee
Test 1: C Market
Defining "Specialty Coffee"
"Quality" + the story of the industry
Cupping, scoring, Q Grading
What else is valued in coffee?
Introducing the CVA
So, what is Specialty Coffee?
Who is selling?
Who is buying?
How pricing generally works
Recent history of prices
How coffee-buying generally works
Test 2: Specialty Coffee
What is "transparency"?
Measuring impact
A real-world example
Consent, trust, accountability
Your takeaways
My takeaways
ED+U by Cafe Imports is an open-source, up-to-date coffee education platform that dives into each supply chain step
explore our full seed-to-cup journey
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