Course curriculum

    1. Defining "industry" + "supply chain"

    2. Defining "market"

    3. What makes these things work?

    4. Class objectives

    1. Defining the C Market

    2. Supply + Demand

    3. The C Market is a futures market

    4. Price discovery

    5. C Market + Specialty Coffee

    6. Test 1: C Market

    1. Defining "Specialty Coffee"

    2. "Quality" + the story of the industry

    3. Cupping, scoring, Q Grading

    4. What else is valued in coffee?

    5. Introducing the CVA

    6. So, what is Specialty Coffee?

    1. Who is selling?

    2. Who is buying?

    3. How pricing generally works

    4. Recent history of prices

    5. How coffee-buying generally works

    6. Test 2: Specialty Coffee

    1. What is "transparency"?

    2. Measuring impact

    3. A real-world example

    4. Consent, trust, accountability

    5. Your takeaways

    6. My takeaways

About this course

  • Free
  • 28 lessons
  • 1.5 hours of video content

what the alum say:

5 star rating

Excellent Course for Understanding the Coffee Industry Beyond the Farm

Gustavo Guerra

As a coffee producer, I found the Coffee is an Industry course extremely valuable and insightful. It provides a comprehensive view of the coffee industry beyond the farm level, helping producers understand the entire supply chain, market dynamics,...

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As a coffee producer, I found the Coffee is an Industry course extremely valuable and insightful. It provides a comprehensive view of the coffee industry beyond the farm level, helping producers understand the entire supply chain, market dynamics, pricing mechanisms, logistics, and the roles of different stakeholders. The course does an excellent job of connecting what happens on the farm with what happens in international markets, making it easier to understand how decisions made throughout the industry impact producers. I highly recommend it to anyone involved in coffee production who wants to gain a broader perspective of the coffee business and make more informed decisions.

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5 star rating

When you think you know.

cezar petrescu

This is that moment when you realize you know so little... every day is a journey. learn something!

This is that moment when you realize you know so little... every day is a journey. learn something!

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5 star rating

Coffee is an Industry

Joe DiPangrazio

Well done, the industry of coffee is amazing and some what perplexing

Well done, the industry of coffee is amazing and some what perplexing

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coffee is series

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